Five reasons for the failure of SEO. Analysis of unsuccessful promotion experience with examples
Today, when customers who have negative experience in ordering SEO from other companies turn to us for promotion, it is quite difficult to surprise us. Unless to those, what bizarre and ridiculous external forms can arise in the relationship between two companies, between which there is no understanding. Moreover, a client with negative experience is not uncommon and not a special case. Almost every third customer who contacts us can already tell us a lot of things about search engine optimization, but practically nothing good. And with each of them we start communication with what the previous performer did not do: we ask about everything, and then we tell what was wrong and how we will work. I have identified five fundamental errors, each of which is interconnected with others. Together, they create a cascade of problems and create a situation that is no longer possible to fix. Reason 1. The customer does not understand what SEO is. The customer does not...